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Citation Station: Bewilderment: Cheese Toes

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    Greetings, I readyou entry about cheetos nd wonder when this name change occured. I am 59 and have known the product as cheetos since child hood.
    Thank you for your time,
    DAvid

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      CommentAuthorAthene
    • CommentTimeMar 6th 2008
     

    Woah - I generated a question!! Cool...

    Dear DAvid,

    Cheetos were never sold under the "Cheese Toes" moniker. "Cheese Toes" was the name the inventor, Charles Elmer Doolin, originally gave them, however, when the product was tested on focus groups, they invariably said, "Keep the flavor, lose the name." Interestingly enough, the "Cheetos" name was suggested by one of the members of the final focus group.

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      CommentAuthorUdoboy
    • CommentTimeMar 7th 2008
     

    Chester Cheese Toes had to change his name as well.

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